As soon as the brief started I realised the most important begining would be to understand the what the company's policies are, the age/style of the target audeince, and the material they show on the network. This will help me to understand the tonality of the company and gain a fuller picture of how to ground my 'Sting' into the said company aesthetics, making it more appealing overall. As a result, this post will contain some background information on the company, as well as area's mentioned above.
E4 is a free to air, brittish digital television channel in launched as a pay-TV in partnership with Channel 4 on 18th January 2001, and is broadcasted in the U.K as well as the Republic of Ireland. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group.
Upon searching for E4'S about me section on there website, to gain a better understanding of what there aim was, however instead, I came across this paragraph, that wasn't particularly informative, but definatly supported my idea of them as a viewer.
In 1975 E4 invented the internet. We just didn't bother telling anybody. Years later - and after everyone else had a pop at this web malarky - we returned in 2007 with a sparkly new online home that was much, much funner than every other website in the world.
After a hefty brainstorm that cost us two weeks, one billion dollars and the lives of two sacrificial swans, we decided to call it E4.com.
In this respect, in regards to the material they show, it completly shows that the company doesn't take it self too seriously in comparison to others, and are indeed all about comdey value, in another instance, here's an example of an adevertisment on their site:
Supporting the idea that E4's Main audeince is based around...and agreeing with this as part of the demographic, here is an extract from some of the notes a blog made about a question the guardian posed:
Has E4 cracked the formula for youth drama?
• Teenagers don't know everything. But they do know a stinky script when they hear one. Skins made great use of young writers, but only by teaming them up with seasoned telly veterans such as the father and son team Bryan Elsley and Jamie Brittain, who created it. In the same way The Inbetweeners and Misfits are both written by relatively older writers who conciously imitate their own youthful voices (rather than today's slang) so that the dialogue isn't strained and, like, really obviously aimed at today's kids, bruv.
• Teenagers are filthy. There are characters in Skins, Misfits and The Inbetweeners that are both morally reprehensible and, yet, quite lovable. Like a lot of real teenagers. Finding that balance without it sounding exaggerated and crude (or, as is often the case, outright Joey Tribbiani-stupid) is the first step in getting young audiences to believe that a show is for them. Take note, Two Pints and Coming Of Age
• Less is more. Both Skins and Misfits look like they've had the luxury of time and budget. E4 can of course fill most of its schedule with cheap syndicated repeats and concentrate on the occasional homemade hit, while BBC3 has to keep churning it out. But when it comes to digital TV it's much better to have a few good shows than a handful of alright ones sitting alongside some complete stinkers.
• Great youth telly is just great telly. It might be obvious, but E4's current roster of new shows are/might be adored by teenagers but they're more than enjoyable for adults too. Making funny, sad, believable programming for those with tiny attention spans is difficult. But if you make it, and make it well, viewers will come to you regardless.
On this note it's clear to see there definalty is a concetration on the youth of today, by immersing itself in shows that have relative points and issuses that the viewer can react to on a personal level, as well as being entertained, taking the seriousness out of life in a sense. My next step into understanding E4 on a deeper level will be to do a little research into some of the shows they air, and perhaps take a few nods to their intro's, to gain an idea of the tone they use.